Inspire a community.
Looking to engage with your customers and grow your brand? You need to consider Social Media Marketing. Whether you sell directly to consumers or you sell to other businesses, there are social media platforms that are ideal for you to spread your message and build a tribe.
Social media can be daunting when you get started. We get you - there are new platforms and apps popping up all the time and coming into the media spotlight. As a business owner, you need to know where to focus your time and energy so that your message isn’t wasted on deaf ears.
As of 2017, 30% of all time spent online was on Social Media. The ‘average person’ is spending 2 hours and 15 minutes per day on social networks and messaging. As you can see, this gives you an excellent opportunity to engage, interact, spread your message and grow your brand.
Effective Social Media Marketing is the implementation of a well thought out plan. It’s not just a ‘set and forget’ option, you should carefully consider the goals that you want to achieve and how you’re going to measure your success in achieving these. You need to understand your audience, research your competition and think about the metrics that are most important to your business.
Another important thing to consider is how you’ll communicate with customers on Social Media. In today’s modern world, customers will quickly reach out to you on Social Media if they have an issue or need your help. Sometimes the feedback will be good and sometimes they’ll have a poor experience that needs resolving. By monitoring Social Media activity, you can quickly get in touch with these customers and turn a negative experience into a positive one. Remember, this is a public interaction so other people will see it. By taking the right steps here, you generate goodwill for you brand.
We can help you create an effective, memorable Social Media Marketing strategy to engage with your audience, grow your tribe and increase the reach of your business.
Social Media Goals
Here's 6 example goals that you may want to consider with your Social Media Marketing campaign.
Create A Tribe
Engage with your followers and create a positive brand persona with your Social Media activities. The more you interact with your audience and communicate in their language, the larger your tribe will grow. Having followers that react positively to your posts, sharing them with others - promotes even more growth.
When you're looking to increase your brand awareness, you want to avoid too many promotional messages. Focus on your brand's core principles and message, share your passion and build your Social personality.
This one seems obvious right? Every single business that uses Social Media will want to improve the return that they generate from their efforts. Monitor your spend on Social Media (tools, resources, design costs etc) - make sure it's bringing a good return to your business.
It's important to stay in touch with what your competitors are doing on Social Media. This is not so you can copy what they're doing - but you want to be able to react to any promotional changes, as well as making notes to improve your own strategies.
If you have a physical location, a key goal for Social Media could be to drive foot traffic into your store. Perhaps you want to offer a promotion for days when your store is typically quieter, to generate more visitors and more revenue.
Some of the biggest brands in the world have great support teams for Social Media. They assist unhappy customers within a matter of minutes. Effective support and guidance turns a negative into a positive - this is a net gain for your business.
Our Social Media Marketing Approach
We start your Social Media Marketing project with the Discovery stage. During this stage we will explore your requirements to establish the brief for your Social Media campaign. We’ll talk about the platforms that will work for your business.
During the Research stage, we’ll be looking at your target audience and how they use social media. We’ll look at your competitors and how your customers are reacting to their social campaigns, and areas that we can target for growth.
Time to create some content. We’ll create a mixture of social media messages for your business. These will include links to blog articles that you’ve written, links to interesting news in your market and content that is designed to evoke a response.
Social media posts are better with graphics - it’s a simple fact. We’ll create graphics that will support many of the social media posts that we generate for your campaign. We’ll also source appropriate gifs and additional images that we can share.
We use scheduling software to post content out to your social media profiles. After you’ve reviewed the content that we’ve created and curated, we will set this up in our scheduling software in accordance with the agreed schedule.
Your new Social Media Marketing campaign is now live. We’ll be creating content, posting content on your behalf and interacting with your brand’s followers, as agreed in the plan and schedule. We’ll provide monthly reports showing progress.