Search Engine Optimisation (SEO)
Get your business found by customers who are searching for your products or services
Search Engine Optimisation (SEO) is the process that brings prospective customers to your website. If you don’t have an effective SEO strategy, your website ends up being little more than a brochure that people aren’t going to find or engage with. Think of it like opening a shop on a side street in your local town, but never having any signs outside or pointing towards your store. If people don’t know you’re there, they can’t come to you for your products or services.
The traditional SEO process is described as taking steps and actions to help your website to be trusted by the search engines like Google, Bing and Yahoo, for a specific set of search terms (keywords or phrases). This still rings true, but in today’s modern world, two of the main focuses should be on website content and website performance.
The phrase ‘content is king’ has never been more important than it is today. Search engines are queuing up to showcase your content to your prospective customers. By creating unique, well-written content you not only present yourself as an expert to your ideal clients, you also show the search engines that your website is a valuable resource for relevant search terms and thus it will help to show you higher in the search engines.
Website performance is an important ranking factor. Did you know that search engines, such as Google, consider website speed to be an important metric for how your website will rank in their search results pages? Having a fast website that is well optimised gives you a much better chance of ranking higher in the search results. If your website takes more than 2 seconds to load currently, this is an area that should be considered strongly for improvement.
Through our knowledge and experience over the years we’ve developed a comprehensive set of SEO methods and strategies that we can use for your business. We understand that every business is different. For some businesses you just want to receive more leads in your local area, whereas for others you want to get your website in front of a worldwide audience. Through a bespoke Search Engine Optimisation plan, we can help you to generate results and a return on your investment.
What makes a successful SEO campaign?
Here are 10 key components of a successful SEO campaign.
Clean website code helps Google to easily understand your website and to show your pages and blog posts in their search index.
User Friendly Design
Your website should be easy for a visitor to navigate and use. It's critical that the user can understand what you do and how you can help them within a few seconds of their first visit.
Your content should be relevant and helpful for your prospective customers. Think about the type of problems that they have and how your product or service helps them with this. Google loves relevant content!
Up to 80% of the visitors to your website will be on mobile or tablet devices. Your website must be optimised to deliver a great experience for these users. Google is promoting websites that deliver mobile content successfully.
If your website takes longer than 2-3 seconds to load, you're losing potential clients. Website speed is a ranking factor with search engines such as Google. Don't let frustrated potential clients go back to Google and visit a competitor.
HTTPS / SSL
An SSL certificate is an essential tool with today's modern Internet. It allows your website to load over HTTPS, which gives a secure connection for your website visitors. It's a trust factor for people browsing your website and a ranking factor for search engines.
Tap into your local market - effective local SEO opens your website up to a hungry market of potential customers in your area. Make sure you are taking your share of your local market and not leaving this for a competitor.
Social Media Integration
It's important to integrate your website with your social media platforms. Likes, shares and social engagement all help to contribute towards your SEO campaign.
Content is the lifeblood of an SEO campaign. Writing good, relevant, engaging content helps potential customers to understand your business and what you do. The search engines want to send you visitors - having great content on your website will bring you more traffic.
Link building is the most traditional building block of an SEO campaign. In today's world, the best type of link you can have towards your website is one from a website that is niche relevant and they are very powerful.
Our SEO approach
We kick off the project with the Discovery stage. In this, we explore your requirements to establish the brief for your SEO marketing campaign. We'll run through an overview of your business, your ideal client and what success looks like to you.
Research & Plan
Once underway, we put together an outline of your SEO marketing campaign. This would be our campaign plan and schedule. We'll spend time researching your industry, your competitors and the websites that are currently ranking for relevant search terms in Google.
This is where the magic starts to happen. We'll start implementing your marketing campaign, creating new content and assist you with making changes to your website to make it SEO-friendly.
At this stage we'll submit any initial content changes and fresh content for your approval, as well as new graphics. We'll also run through the changes that we've made on your website to get it in a better shape for a Search Engine Optimisation campaign.
Your campaign is now underway! The changes that we've made to your website are live and the new content that we're creating for you is online and available for your prospective audience to view. We'll continue to assist you each month moving forwards, working on additional SEO tasks and providing a monthly report on completed work.