Get your business found by people who are searching for your products or services

Search Engine Optimisation

Be more visible.

Search Engine Optimisation (SEO) is the process that brings prospective customers to your website. If you don’t have an effective SEO strategy, your website ends up being little more than a brochure that people aren’t going to find or engage with. Think of it like opening a shop on a side street in your local town, but never having any signs outside or pointing towards your store. If people don’t know you’re there, they can’t come to you for your products or services.

The traditional SEO process is described as taking steps and actions to help your website to be trusted by the search engines like Google, Bing and Yahoo, for a specific set of search terms (keywords or phrases). This still rings true, but in today’s modern world, two of the main focuses should be on website content and website performance.

The phrase ‘content is king’ has never been more important than it is today. Search engines are queuing up to showcase your content to your prospective customers. By creating unique, well-written content you not only present yourself as an expert to your ideal clients, you also show the search engines that your website is a valuable resource for relevant search terms and thus it will help to show you higher in the search engines.

Website performance is an important ranking factor. Did you know that search engines, such as Google, consider website speed to be an important metric for how your website will rank in their search results pages? Having a fast website that is well optimised gives you a much better chance of ranking higher in the search results. If your website takes more than 2 seconds to load currently, this is an area that should be considered strongly for improvement.

Through our knowledge and experience over the years we’ve developed a comprehensive set of SEO methods and strategies that we can use for your business. We understand that every business is different. For some businesses you just want to receive more leads in your local area, whereas for others you want to get your website in front of a worldwide audience. Through a bespoke Search Engine Optimisation plan, we can help you to generate results and a return on your investment.

What makes a successful SEO campaign?

Here are 10 key components of a successful SEO campaign.

  • Clean Code

    Clean website code helps Google to easily understand your website and to show your pages and blog posts in their search index.

  • User Friendly Design

    Your website should be easy for a visitor to navigate and use. It's critical that the user can understand what you do and how you can help them within a few seconds of their first visit.

  • Relevant Content

    Your content should be relevant and helpful for your prospective customers. Think about the type of problems that they have and how your product or service helps them with this. Google loves relevant content!

  • Mobile Optimisation

    Up to 80% of the visitors to your website will be on mobile or tablet devices. Your website must be optimised to deliver a great experience for these users. Google is promoting websites that deliver mobile content successfully.

  • Website Speed

    If your website takes longer than 2-3 seconds to load, you're losing potential clients. Website speed is a ranking factor with search engines such as Google. Don't let frustrated potential clients go back to Google and visit a competitor.

  • HTTPS / SSL

    An SSL certificate is an essential tool with today's modern Internet. It allows your website to load over HTTPS, which gives a secure connection for your website visitors. It's a trust factor for people browsing your website and a ranking factor for search engines.

  • Local SEO

    Tap into your local market - effective local SEO opens your website up to a hungry market of potential customers in your area. Make sure you are taking your share of your local market and not leaving this for a competitor.

  • Social Media Integration

    It's important to integrate your website with your social media platforms. Likes, shares and social engagement all help to contribute towards your SEO campaign.

  • Content Marketing

    Content is the lifeblood of an SEO campaign. Writing good, relevant, engaging content helps potential customers to understand your business and what you do. The search engines want to send you visitors - having great content on your website will bring you more traffic.

  • Quality Links

    Link building is the most traditional building block of an SEO campaign. In today's world, the best type of link you can have towards your website is one from a website that is niche relevant and they are very powerful.

Our SEO campaign approach

Step 1

Discover

We kick off your SEO project with the Discovery stage. In this, we explore your requirements to establish the brief for your SEO marketing campaign. We’ll run through an overview of your business, your ideal client and what success looks like to you.

Step 2

Research & Plan

Once underway, we put together an outline of your SEO marketing campaign. We’ll spend time researching your industry, your competitors, what users are searching for and the websites that are currently ranking for relevant search terms in Google.

Step 3

Content Creation

This is where the magic starts to happen. Based on our research and the campaign brief, we’ll start implementing your new SEO campaign. This will involve creating new content and assisting you with making or recommending changes to your website.

Step 4

Review

We’ll review the content that we’ve created and the changes that have been made to ensure that we’re doing the best work possible to boost your website and get you visible to your prospective customers in the search engines.

Step 5

Delivery

At this stage, we’ll submit any initial content changes and fresh content for your approval. We’ll also run through the changes that we’ve recommended for your website to get it in a better shape for a great Search Engine Optimisation campaign.

Step 6

Launch

Your campaign is now fully underway! The changes that were recommended for your website are live and the new content created is now online and available for your prospective audience to view. We’ll continue with SEO work on a monthly basis.

Our clients said...

We needed a visual overhaul as well as an uplift in our marketing efforts. We have previously worked with marketing companies and not received anything substantial for our money. Matt and AntiSushi have built us a great new website and their marketing assistance has brought our occupancy rates up by 30% over the last year alone. Very happy with the work!

Marcus L.

Grand Hotel

I started my business without any idea how to find customers. I had some money to spend but was not sure where to spend it. AntiSushi guided me towards the best marketing channels and it has led to me having almost more enquiries than I could handle. I’m delighted and would happily recommend them to others.

Sarah-Jane T.

SJ Wedding Planner

I’ve wasted thousands on traditional print adverts, telephone directories and more. Before working with AntiSushi, I didn’t understand how to measure the return I was getting for my advertising spend. In the 6 months we’ve worked together now, Matt has consistently delivered an excellent return for our money and I would happily recommend him to anyone who wants to grow.

Alan B.

Plumber

Think we're a good fit for your next project? Let's talk!

Click the button below or call us on 01243 783080 to tell us about your next project