Pay Per Click (PPC)
Bring targeted leads to your business and convert them into customers
Pay Per Click is one of the fastest ways to bring traffic to your website. When we consider Pay Per Click (PPC), we’re talking about systems where you advertise your business and you pay for each time an interested user clicks through to your website. Some of the largest PPC platforms include Google Adwords, Facebook, LinkedIn and Bing Ads.
With a Pay Per Click campaign, we create a custom campaign that targets your ideal client, showing them content that they are interested in. It’s an excellent way to promote your business and to get your website in front of people who want your products or services.
You only pay for traffic that comes through to your website, so you’ll find that PPC is a cost effective marketing method. You don’t have to pay vast sums up-front for the service, so it’s helpful for cash flow too. With all of the PPC platforms, you can set daily budgets to control your spending. Getting to an even more advanced level, you can control the days and times that your adverts are shown - so if your ideal client is searching for you on a Tuesday evening, you can make sure you’re there in front of their eyes.
One of the major benefits of PPC as a marketing channel, is how customisable it can be for your business. You can target new customers, existing customers, people who’ve visited your website previously and even customers that like or shop with your competitors. The ability to target a specific audience means that you can enjoy laser targeted advertising.
PPC integrates well with SEO - so when you’re looking at multi-channel marketing, these two work very well together. It can be used before an SEO campaign to refine keywords, adverts and your marketing message. Content that is created as part of a PPC campaign can be marketed and optimised for SEO too - so you can get extra benefit from your advertising spend.
PPC Campaign Benefits
With a PPC campaign, you only pay for the traffic that is sent through to your website. You can set daily budgets so that you control the level of your ad spend. As you generate results, you can scale up your advertising budget to bring in more revenue.
Google Adwords, Facebook and other advertising sources allow you to target your adverts in accordance with specific audience metrics, giving you laser targeted advertising.
It's easy to track a PPC campaign, so you can focus on details such as impressions, clicks and conversions - which are defined towards the goals of your business. Campaign statistics help you to see, at a glance, how profitable your campaign is.
PPC campaigns are highly customisable. You can advertise to people who have visited your website previously (remarketing) or you can target a new audience for specific search terms, in locations that you serve.
PPC is one of the fastest ways to generate traffic for your website. Once your campaign is set up, you'll be visible to prospective customers who are searching for products or services like yours, immediately.
Pay Per Click campaigns integrate well with other marketing options such as SEO. When you look at the performance of your keywords in your PPC campaign, you can identify SEO opportunities, for example.
Our Pay Per Click campaign approach
We kick off the project with the Discovery stage. In this, we explore your requirements for your PPC marketing campaign. We'll look at your ideal customer, helping you to define who they are and what they do online.
Once underway, we put together an outline of your Pay Per Click campaign. We'll run through our campaign plan and schedule with you, looking at your advertising spend and where we're going to send the traffic once they reach your website.
This is where the magic starts to happen. We'll be carrying out further research on your keywords, looking at competitor adverts and reviewing your landing pages. This part includes the design of any graphical elements and ad copy.
This is stage is where we'll submit our initial ad copy and graphics for approval. If you need our assistance with improving the quality of your landing pages, then this is where we'd either be helping you directly or passing recommendations to you for your website designer.
Your PPC campaign is live! We'll help you to set your campaign live and we'll continue to optimise keywords, search terms, advertising copy and your landing pages as we progress. We'll assist you on an on-going monthly basis, providing a report at the end of each month.