Digital Success Platforms

Research, Create, Market, Sell, Grow

A digital success platform brings together a combination of research, branding, website design, marketing and growth plans.

This allows you to think about your ideal customer, how they use the Internet and where they’ll find you. Next, you look at how your brand is perceived by your prospective customers, what creates trust with them and what sort of synergy your branding has with your ideal customer. Moving on to the website, you develop an easy to use, attractive and responsive website that will support your customers on whichever device they use. Your brand and content will be consistent throughout your website, delivering a clear message to your ideal customer. Finally, your marketing and growth plans allow you to put together a marketing strategy that will bring your brand into the view of your ideal customer. The focus here is on generating new business and also for nurturing existing customers to turn them into repeat business. It’s easier to sell something to someone who is already a customer.

At AntiSushi, we love to help clients build strong and effective digital success platforms. Your business online is more than just a website. Building a strong platform for success, helps you to achieve your goals and grow to your full potential.

What is a Digital Success Platform?

  • Research

    Every project needs some level of research. When we’re building a Digital Success Platform, the research will focus on many key areas. Firstly, we’re going to look at your Ideal Customer Avatar (ICA). This is an avatar that we create, making up a persona for your ideal client. We look at who they are, how old they are, what they do, where they hang out online and much more. Once you have a clear understanding of your Ideal Customer Avatar, you can start to plan your website design, text copy and marketing message around them.

    Next, it’s time to think about your competition. Who are the big players in the market? Who is doing things well and who is missing things out, leaving you opportunities to take advantage of? Carrying out proper research on your competitors will help you to identify the strengths and weaknesses of your competitors. You’ll be able to understand how customers and potential customers use and value your competition. Most importantly, it provides you with an excellent starting point for developing strong and effective marketing strategies for your target market.

    Finally, you should consider your offerings and what you’re bringing to the market. Are you offering products or services? Are you looking to be able to scale the business? Can you handle 1000 customers tomorrow? It’s important to consider where you fit into the market and how people are going to find you, particularly if the market is well established and already has strong competitors.

  • Branding

    Your branding will be the first thing that a potential customer will notice and remember about your business. This could be your logo, website, content, business card, workwear, vehicle graphics, printed materials and more. All of these will have a first impression on your customers. Good branding will ensure that this first impression is positive.

    There’s more to your brand than just picking a logo or a colour scheme. Branding is not your mission statement or UVP (Unique Value Proposition). It’s not even your business name. Your brand is how the world perceives your company and what it is that you do.

    We talk more about Branding and your Brand Identity on our Branding page.

  • Website Design

    Your website will form the foundation of your Internet presence. It’s one of the first things that your intended audience will see when they’re looking for a product or service that your business offers. Whether you’re already established and you’re looking to refresh your website or you’re launching your first website for your business, it’s important to consider your audience and align your website design with their needs in mind.

    A great website will bring together a combination of good design, graphic elements that capture attention, have engaging content and skilled marketing techniques. There will be clear Calls to Action (CTAs), which will define what you want your visitors to do on each page.

    In today’s modern world up to 80% of the visitors to your website will be using a mobile or tablet device. Therefore it’s very important that your website is designed responsively, which means that the layout and content of the website resizes to suit the size of the screen on which it’s being viewed. This will help users on smaller devices to enjoy and engage with your website, whilst giving them a simple and logical experience when they navigate your website.

    Your website should be simple and easy to use for both your visitors and also for you as the business owner. You can have complex products or services, but visitors to your website should always be able to easily navigate the website and to find the information that they’re looking for, within just a few clicks.

    Most importantly, you’ll want to have a plan in place for keeping your website secure and maintained moving forwards. We offer Website Care Plans that will help you keep your website updated and in good order on an on-going basis.

  • Marketing

    Marketing your business can take many different forms. These include:

    SEO (Search Engine Optimisation) - This is the process of ranking your website higher in the search engines so that people performing searches can see and click-through to your website in the search results.

    PPC (Pay Per Click) - This is paid advertising in the search engines or on websites such as Facebook and LinkedIn. Short targeted advertisements are aimed at encouraging users to click-through to view more information on your website. You will either pay for each click through to your website or you’ll pay per thousand impressions (CPM).

    Marketing Automation - This is the process of using technology to automate and streamline marketing activities. A basic use for marketing automation would be to drip-feed leads into your business.

    Email Marketing - This is a crucial step for any business with their marketing strategy. An email list will give you access to loyal, engaged subscribers who are excited about your business and interested in your products or services.

    Social Media Marketing - This is the process of engaging with your customers and prospective customers on Social Media to keep them informed about your products and offers, grow your brand, and answering any questions that they may have.

    Print Advertising - We’ve all received leaflets, coupons, vouchers and letters from businesses who would like us to be their customers. Print advertising works very well for many types of business and can deliver a great return on investment.

  • Growth Plans

    Your business needs to always keep one eye on the future and plan for growth as you move forwards. Planning for growth is a key element of your Digital Success Platform.

    Every business owner will have a different dream and desire with their business. Whether you are looking for financial freedom, building something to pass on to future generations or simply carrying out a business activity that you’re passionate about, you’ll have a plan for how you see your business moving forwards.

    Growth plans should include marketing activities, continued development for your website and support to help you keep moving forwards and allowing you to focus on your key business activities.

Why do I need a Digital Success Platform?

It sounds expensive doesn’t it? You just want a website and here we are telling you about a Digital Success Platform. That’s okay, it’s good to be sceptical. You’re investing not only in your business, but also you future - you need to understand the value of what you’re investing in.

So - “just a website”, why is that not a great idea? Think of your website like a shop in your local town or city.  Your new website is your new “shop”. If you have a website but you don’t tell anyone about it, how are they going to find you? It would be the same as opening your brand new shop in your local town / city, but opening it in a back-street with very little footfall. There may be the occasional passer-by who has some interest, but if you have no signs and no advertising that tells anyone that you exist - you’re never going to get the attention that your business deserves.

Having a Digital Success Platform is about planning your website and the marketing that surrounds it, right from the very start of your project. It’s about considering your ideal clients and directing your content and marketing towards the needs of your ideal client. When you align directly with your target market and get your offerings in front of them, you will generate more leads and convert these into more profit for your business.

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