Digital Success Platforms
Research, Create, Market, Sell, Grow
A digital success platform brings together a combination of research, branding, website design, marketing and growth plans.
This allows you to think about your ideal customer, how they use the Internet and where they’ll find you. Next, you look at how your brand is perceived by your prospective customers, what creates trust with them and what sort of synergy your branding has with your ideal customer. Moving on to the website, you develop an easy to use, attractive and responsive website that will support your customers on whichever device they use. Your brand and content will be consistent throughout your website, delivering a clear message to your ideal customer. Finally, your marketing and growth plans allow you to put together a marketing strategy that will bring your brand into the view of your ideal customer. The focus here is on generating new business and also for nurturing existing customers to turn them into repeat business. It’s easier to sell something to someone who is already a customer.
At AntiSushi, we love to help clients build strong and effective digital success platforms. Your business online is more than just a website. Building a strong platform for success, helps you to achieve your goals and grow to your full potential.
Why do I need a Digital Success Platform?
It sounds expensive doesn’t it? You just want a website and here we are telling you about a Digital Success Platform. That’s okay, it’s good to be sceptical. You’re investing not only in your business, but also you future - you need to understand the value of what you’re investing in.
So - “just a website”, why is that not a great idea? Think of your website like a shop in your local town or city. Your new website is your new “shop”. If you have a website but you don’t tell anyone about it, how are they going to find you? It would be the same as opening your brand new shop in your local town / city, but opening it in a back-street with very little footfall. There may be the occasional passer-by who has some interest, but if you have no signs and no advertising that tells anyone that you exist - you’re never going to get the attention that your business deserves.
Having a Digital Success Platform is about planning your website and the marketing that surrounds it, right from the very start of your project. It’s about considering your ideal clients and directing your content and marketing towards the needs of your ideal client. When you align directly with your target market and get your offerings in front of them, you will generate more leads and convert these into more profit for your business.