Copywriting

We can help you craft your story

Copywriting is one of the oldest marketing skills. It’s a simple fact that engaging, persuasive content sells products and services. You can have the most beautiful website or marketing promotion in the world, but if the content isn’t up to scratch, you’ll struggle to turn visitors into customers.

When you first start out with your website, the content will typically be written by you, the business owner or a member of your team. This is always a good starting point, however, if writing is not your strongest skillset - you will often find that the website is not producing the results and conversions that you would expect.

Copywriting in its purest essence, is an art form. It’s something that the very best copywriters turn into a career that lasts their lifetimes. Great copy is engaging, persuasive and suitable for the target market. It sells users on your products or services, building trust and excitement and taking them along the next step of their journey with you.

What makes effective copy?

  • Exploit the benefits

    Instead of talking about the features of your product or service, tell the users about the benefits. Re-framing this information helps them to understand why you're a good fit for their requirements.

  • Know your audience

    Understand your ideal client, think about the language they use and talk to them in their language. You'll want to talk to your audience about the benefits of your product or service that would be most important to their needs.

  • Focus on 'you' not 'we'

    You're writing to engage with your prospective customer. Effective copy focuses on the customer and not on what you can do. It's about them.

  • Engage and excite

    You need to engage with your users to encourage them to read more of your content. Varying sentence lengths and structure is just one simple way of keeping a user engaged.

  • Call to action

    When you're selling products or services, your content needs to have a clear Call to Action (CTA). This is the action that you want the user to take on your website - e.g. fill in a form with their details.

  • Proofread

    This may seem obvious, but proofreading is critical to great copy. It's easy to miss a typo when you've poured your heart and soul into your copy. Don't forget to give it a once over!

Our Copywriting Approach

  • Discover

    We kick off the copywriting project with the Discovery stage. We'll take time to understand your business and your 'why'. We can discuss the tone of your business and look through your Brand Guidelines.

  • Prototype

    Depending on the type of copywriting project we're working on, this is where we'll be developing a list of potential topics and / or putting together some initial draft ideas.

  • Create

    This is where the magic starts to happen. We'll write beautiful copy for your project - whether it's for your website, a brochure, social media or blog posts. If required, we can source images for the content too.

  • Deliver

    Working with you and listening to your feedback, we'll deliver the completed copy to you, along with any associated images. This copy will be ready for you to use.

  • Launch

    Your copywriting project has lift off! Time to enjoy your new copy on your website or for your chosen application. We can support your business with regular copy, for example, a number of blog posts each month.

Our clients said...

We utilised the services of AntiSushi for our new website. We needed people that understood our business and were able to effectively describe our services to our audience. We’ve been delighted with their work and we’ve already received compliments from our customers.

James R.

Round World

AntiSushi have worked with us on our website to write copy for our homepage, category pages and some of our products. We’re delighted with their work and we continue to work together on a monthly basis.

Alex P.

Hamper Gifts

After working with numerous copywriters, we found AntiSushi and really enjoyed talking with them in an initial phone conversation. They asked us so many more questions than anyone else we’ve worked with and their passion showed in the work they produced for us. Excellent work and we’d love to work together again in the future!

Kayla J.

Maple Oak Crafts

Think we're a good fit for your next project? Let's talk!

Click the button below or call us on 01243 783080 to tell us about your next project