Good Copy Sells.
Copywriting is one of the oldest marketing skills. It’s a simple fact that engaging, persuasive content sells products and services. You can have the most beautiful website or marketing promotion in the world, but if the content isn’t up to scratch, you’ll struggle to turn visitors into customers.
When you first start out with your website, the content will typically be written by you, the business owner or a member of your team. This is always a good starting point, however, if writing is not your strongest skillset - you will often find that the website is not producing the results and conversions that you would expect.
Copywriting in its purest essence, is an art form. It’s something that the very best copywriters turn into a career that lasts their lifetimes. Great copy is engaging, persuasive and suitable for the target market. It sells users on your products or services, building trust and excitement and taking them along the next step of their journey with you.
What makes effective copy?
Exploit the benefits
Instead of talking about the features of your product or service, tell the users about the benefits. Re-framing this information helps them to understand why you're a good fit for their requirements.
Know your audience
Understand your ideal client, think about the language they use and talk to them in their language. You'll want to talk to your audience about the benefits of your product or service that would be most important to their needs.
Focus on 'you' not 'we'
You're writing to engage with your prospective customer. Effective copy focuses on the customer and not on what you can do. It's about them.
Engage and excite
You need to engage with your users to encourage them to read more of your content. Varying sentence lengths and structure is just one simple way of keeping a user engaged.
Call to action
When you're selling products or services, your content needs to have a clear Call to Action (CTA). This is the action that you want the user to take on your website - e.g. fill in a form with their details.
This may seem obvious, but proofreading is critical to great copy. It's easy to miss a typo when you've poured your heart and soul into your copy. Don't forget to give it a once over!
Our Copywriting Approach
Finding Your Voice
The first step of any copywriting project is to listen. We’ll learn about your business and your brand so that we can understand the tone of your voice. It’s important that we understand your company before we even write the first word.
Discover & Research
Now that we understand your brand, we need to understand your target market as well as what your competitors are doing - both good and bad. We’ll look at your perfect client avatar and ensure that the content we create, speaks to them.
Once we’ve established your target audience and researched suitable content ideas, we can now start work on your beautiful new copy. With proper research and understanding of your brand, the main focus here is on your audience.
We’ll share our first drafts of your new copy, inviting you to review and provide any feedback. At this point we’ll be revising the copy a number of times to ensure that it resonates with your audience and encourages them to take action.
The final stage of our work will be to ensure that there are no spelling mistakes or grammatical issues. We take this time proofreading our copywriting work to ensure that your audience can focus fully on your creative content.
Now that we’ve created your content, it’s all yours to use for your business. If you need the copy in a particular format, we can provide that digitally for you. If we’re writing for your website, we can assist with populating your new content.