Copywriting
We can help you craft your story
Copywriting is one of the oldest marketing skills. It’s a simple fact that engaging, persuasive content sells products and services. You can have the most beautiful website or marketing promotion in the world, but if the content isn’t up to scratch, you’ll struggle to turn visitors into customers.
When you first start out with your website, the content will typically be written by you, the business owner or a member of your team. This is always a good starting point, however, if writing is not your strongest skillset - you will often find that the website is not producing the results and conversions that you would expect.
Copywriting in its purest essence, is an art form. It’s something that the very best copywriters turn into a career that lasts their lifetimes. Great copy is engaging, persuasive and suitable for the target market. It sells users on your products or services, building trust and excitement and taking them along the next step of their journey with you.
What makes effective copy?
Exploit the benefits
Instead of talking about the features of your product or service, tell the users about the benefits. Re-framing this information helps them to understand why you're a good fit for their requirements.
Know your audience
Understand your ideal client, think about the language they use and talk to them in their language. You'll want to talk to your audience about the benefits of your product or service that would be most important to their needs.
Focus on 'you' not 'we'
You're writing to engage with your prospective customer. Effective copy focuses on the customer and not on what you can do. It's about them.
Engage and excite
You need to engage with your users to encourage them to read more of your content. Varying sentence lengths and structure is just one simple way of keeping a user engaged.
Call to action
When you're selling products or services, your content needs to have a clear Call to Action (CTA). This is the action that you want the user to take on your website - e.g. fill in a form with their details.
Proofread
This may seem obvious, but proofreading is critical to great copy. It's easy to miss a typo when you've poured your heart and soul into your copy. Don't forget to give it a once over!
Our Copywriting Approach
Discover
We kick off the copywriting project with the Discovery stage. We'll take time to understand your business and your 'why'. We can discuss the tone of your business and look through your Brand Guidelines.
Prototype
Depending on the type of copywriting project we're working on, this is where we'll be developing a list of potential topics and / or putting together some initial draft ideas.
Create
This is where the magic starts to happen. We'll write beautiful copy for your project - whether it's for your website, a brochure, social media or blog posts. If required, we can source images for the content too.
Deliver
Working with you and listening to your feedback, we'll deliver the completed copy to you, along with any associated images. This copy will be ready for you to use.
Launch
Your copywriting project has lift off! Time to enjoy your new copy on your website or for your chosen application. We can support your business with regular copy, for example, a number of blog posts each month.
