Memorable from the first moment.
If you close your eyes, how many brands can you think of right this moment? The answer will often surprise you. Yes, there will be the common brands that you’ve seen from TV, radio and print advertising, who have spent good money to be in front of your eyes. Forgetting those, how many smaller brands can you think of?
Gone are the days when companies could keep adding “A” at the start of their business name to increase the number of telephone calls that they received. In fact, we firmly believe that aardvarks reached the apex of their popularity when telephone books such as the Yellow Pages were the first thing people turned to when they needed help.
Your branding is the first thing that a potential customer will notice and remember about your business. Whether it’s your logo, website, content, business card, workwear, vehicle graphics or printed materials - this will have a first impression on your customer. Good branding will ensure that this is a positive first impression.
Your brand identity is the critical first step, working with experienced designers who understand your brand and your market will put you on the right path to success.
What makes a good brand?
Branding is more than just your logo or colour scheme. It isn’t your mission statement or your UVP (Unique Value Proposition). It’s not your business name either. Your brand is how the world perceives your company and what it is that you do.
Our Approach to Brand Identity Projects
Your branding project starts with the Discovery phase. We will explore your requirements to establish a brief for your branding project. We’ll take time to understand your business, your processes and what you do for your customers.
We’ll research your market and your audience to understand what makes customers choose a company like yours to work with. Our research will allow us to create something memorable that makes your business stand out.
Now we start the design work. The concept phase will see us design and create an initial 2-3 concept ideas for your brand. These concepts will be presented in black and white initially, to help you focus on the shape and design.
We’ll develop the chosen concept and flesh out your brand identity into the finished design. We’ll help you to choose the right colour scheme, typography and create something that is ideal for your market, presenting this for your feedback.
After you’ve chosen a final option for us to proceed with, we’ll finalise the design and present this to you with a variety of mock-ups, so you can see the design in the ‘real world’. We’ll also work with you to create a Brand Guidelines document.
Your new brand identity is ready! Time to enjoy your new brand identity and to start using it on your website, printed materials, vehicle signage and more. We’ll deliver the finished files to you, along with your Brand Guidelines document.