Be memorable and recognisable with strong branding for your business
If you close your eyes, how many brands can you think of right this moment? The answer will often surprise you. Yes, there will be the common brands that you’ve seen from TV, radio and print advertising, who have spent good money to be in front of your eyes. Forgetting those, how many smaller brands can you think of?
Gone are the days when companies could keep adding “A” at the start of their business name to increase the number of telephone calls that they received. In fact, we firmly believe that aardvarks reached the apex of their popularity when telephone books such as the Yellow Pages were the first thing people turned to when they needed help.
Your branding is the first thing that a potential customer will notice and remember about your business. Whether it’s your logo, website, content, business card, workwear, vehicle graphics or printed materials - this will have a first impression on your customer. Good branding will ensure that this is a positive first impression.
Your brand identity is the critical first step, working with experienced designers who understand your brand and your market will put you on the right path to success.
What makes a good brand?
Branding is more than just your logo or colour scheme. It isn’t your mission statement or your UVP (Unique Value Proposition). It’s not your business name either. Your brand is how the world perceives your company and what it is that you do.
Our Approach to Branding Projects
We kick off the project with the Discovery stage. In this, we explore your requirements to establish the brief for your branding project. We'll take time to understand your business and your 'why'.
Once underway, we put together the first concepts for your branding project. These are the initial outline ideas that we'll work through with you.
We'll work with you to revise your chosen concept and put together a brand identity that will resonate with your audience.
We'll develop the chosen concept and flesh out your brand identity in more detail. We'll help you to choose the right colour scheme, typography and create something that is ideal for your market. We'll work with you to create a Brand Guidelines document.
Your new brand identity is ready! Time to enjoy your new identity and to start using it on your website, printed materials, vehicle signage and more. We'll deliver the finished files to you, along with your Brand Guidelines document.