Be memorable and recognisable with strong branding for your business

Brand Identity

Memorable from the first moment.

If you close your eyes, how many brands can you think of right this moment? The answer will often surprise you. Yes, there will be the common brands that you’ve seen from TV, radio and print advertising, who have spent good money to be in front of your eyes. Forgetting those, how many smaller brands can you think of?

Gone are the days when companies could keep adding “A” at the start of their business name to increase the number of telephone calls that they received. In fact, we firmly believe that aardvarks reached the apex of their popularity when telephone books such as the Yellow Pages were the first thing people turned to when they needed help.

Your branding is the first thing that a potential customer will notice and remember about your business. Whether it’s your logo, website, content, business card, workwear, vehicle graphics or printed materials - this will have a first impression on your customer. Good branding will ensure that this is a positive first impression.

Your brand identity is the critical first step, working with experienced designers who understand your brand and your market will put you on the right path to success.

What makes a good brand?

Branding is more than just your logo or colour scheme. It isn’t your mission statement or your UVP (Unique Value Proposition). It’s not your business name either. Your brand is how the world perceives your company and what it is that you do.


Easily show who your company is and why you’re different to your competitors


A distinctive personality, appropriate for your target audience


Consistent in messaging and design, reinforcing your position, promise and personality


Demonstrates the value that your company provides for your customers


When your customers see that you love what you do, it builds enthusiasm and your fanbase


The ability to changes with the times - good brands don’t stand still and stagnate

Our Approach to Brand Identity Projects

Step 1


Your branding project starts with the Discovery phase. We will explore your requirements to establish a brief for your branding project. We’ll take time to understand your business, your processes and what you do for your customers.

Step 2


We’ll research your market and your audience to understand what makes customers choose a company like yours to work with. Our research will allow us to create something memorable that makes your business stand out.

Step 3


Now we start the design work. The concept phase will see us design and create an initial 2-3 concept ideas for your brand. These concepts will be presented in black and white initially, to help you focus on the shape and design.

Step 4


We’ll develop the chosen concept and flesh out your brand identity into the finished design. We’ll help you to choose the right colour scheme, typography and create something that is ideal for your market, presenting this for your feedback. 

Step 5


After you’ve chosen a final option for us to proceed with, we’ll finalise the design and present this to you with a variety of mock-ups, so you can see the design in the ‘real world’. We’ll also work with you to create a Brand Guidelines document.

Step 6


Your new brand identity is ready! Time to enjoy your new brand identity and to start using it on your website, printed materials, vehicle signage and more. We’ll deliver the finished files to you, along with your Brand Guidelines document.

Our clients said...

Working with Mel has been a pleasure, to say she will go the extra mile is an understatement. Going through numerous design iterations, Mel worked hard and delivered the perfect company logo that identified our brand. We will be using Mel's services again in the very near future and we whole heartedly recommend you do too!

Mike T.

Feral Moto

Mel went way beyond the call of duty and delivered high quality work with a lot of patience, perseverance, and a clear focus. She's very friendly, and clearly knows what she's doing. Crucially, she's easy to work. I can strongly recommend her, and look forward to working with her in future!

Vash B.


Possibly the best experience I've ever had with a professional, in any sphere. Articulate, hard working with absolute attention to detail, polite and on time. Mel has gone above and beyond and I could not possibly be happier with the work she has done.

Tom R.


Think we're a good fit for your next project? Let's talk!

Click the button below or call us on 01243 783080 to tell us about your next project