Our Design Services
Design services form the cornerstone of your business. Without great design that suits your market and is easy to understand and navigate, you’re on the back foot before you even start marketing your business. Design is something that can easily be neglected. Whilst it’s true that you get what you pay for in almost every aspect of business, it’s particularly prevalent here.
Starting with branding, this is the first thing that your potential customers will notice and remember about your business. Your logo needs to be memorable and recognisable to your customers. This is something that they will see everywhere with your brand, for example: your logo, business card, invoices, workwear, vehicle graphics, printed materials and more. As a business owner, sometimes you’ll find it valuable to separate your personal preferences from those of your customers and potential market, as you don’t want your personal design tastes to overshadow what your customers will recognise and connect with. Your brand identity is the critical first step, working with experienced designers who understand your brand and your market will put you on the right path to success.
Next, it’s time to look at your website. In the modern world, we can typically expect around 40-50% of visits to a small business website to be from a mobile or tablet device. For some industries this can be even higher still! A key component of modern web design is that your website should be responsive - this means that it re-sizes automatically to suit the screen size on which it is being viewed. Next, your website needs to be easy to navigate, so that your potential customers can easily find the information that they need. You should have a clear Call To Action (CTA) on every page, encouraging the user to take an action - such as contacting you for more information on your product or service. Finally, the website should be fast and accessible. If your website is taking more than a couple of seconds to load, you will lose potential visitors. With the advent of faster Internet and a demand for instant gratification, users will typically only wait 3-5 seconds for information before going back to their search results and heading over to your competitors.
If you’re looking to sell products or services on the Internet, then you need an E-Commerce website. Whether your products are physical or digital, you can advertise these on your website and make them available to purchase to your target market, from your website. The great benefit of E-Commerce is that you can take orders via your website whilst you’re sleeping - then wake up to a bundle of new orders from excited new customers. E-Commerce is an excellent opportunity for a new revenue stream for your business and suitable for almost any product or purchasable service.
Membership sites have grown in importance over the last few years, as technology and the Internet has improved. We’ve all seen various online memberships exist for quite a few years now, but there’s a huge trend in learning online (e-learning) and private membership websites. A typically usage example for membership sites would be a fitness instructor who wants to offer a monthly membership to their potential clients. They would allow the user to sign-up for a monthly fee and that user could have access to video tutorials, downloadable guides, recipes, nutritional information and much more. A membership site gives you an opportunity to have a recurring revenue stream in your business.
Finally, but certainly not the least important, you’ll want to consider the text on your website - known as ‘copy’. When you first start out with a website, much of the copy will typically be written by you, the business owner, or a member of your team. Whilst this is a good starting point, if writing is not your strongest skillset - you may often find that the website is not producing the results that you would expect. Copywriting is very much an art form and something that the best copywriters turn into a career (and learning curve) that lasts their lifetimes. Great copy is engaging, persuasive and suitable for the target market. It sells users on your products or services, building trust and excitement and taking them along the next step of their purchasing journey with you.