General

One of the biggest sins in marketing is ‘over-thinking’ your marketing strategy and spending too long planning everything. You could probably spend the next five years planning your business and marketing strategies out in full, but where will that planning get you, if you never implement it?

Nobody likes to sit and cold call businesses, or hand out flyers on a high street – but you need to take action and do whatever needs to be done to kickstart your business. If this includes making some phone calls, sending out a few emails, delivering leaflets/flyers to prospective clients then you should just do it. By implementing your strategies as well as planning them, people are actually going to hear about your business and bring in revenue to you.

You should always plan your marketing well, but never let your planning become an excuse for you not doing something or not taking action.

This is a new series of Marketing Tips, aimed at helping small business owners to gain new clients, increase their profits and generate more income. We aim to share at least one tip with you each week. These tips are taken from our eBook “Simple Marketing Ideas: Volume 1″, which you can get for free by signing up to our Newsletter on the right —>

Create A Plan And Checklist

Everywhere we go in business, people ask us to write plans and lists. Everything from a business plan to a financial plan or a marketing plan. If you were to create every single plan that you were told to do, you’d likely end up spending the rest of your life planning and never actually get any work done.

At AntiSushi, we’re very big on practical marketing and we like to make sure  that your marketing delivers the best possible return on your investment. Without having even a simple marketing plan for your business, you will end up wasting your money and promotional efforts, meaning that you have to sell even more products or even more hours of services to make up for your loss.

It’s actually quite easy to create a marketing plan. All you need to do is answer 3 key questions.

Read more »