One of the biggest sins in marketing is ‘over-thinking’ your marketing strategy and spending too long planning everything. You could probably spend the next five years planning your business and marketing strategies out in full, but where will that planning get you, if you never implement it?
Nobody likes to sit and cold call businesses, or hand out flyers on a high street – but you need to take action and do whatever needs to be done to kickstart your business. If this includes making some phone calls, sending out a few emails, delivering leaflets/flyers to prospective clients then you should just do it. By implementing your strategies as well as planning them, people are actually going to hear about your business and bring in revenue to you.
You should always plan your marketing well, but never let your planning become an excuse for you not doing something or not taking action.